shelaine roustio

Shelaine Roustio

I'm a multifaceted creative with a B.A. in Digital Media from the University of Central Florida. I gather inspiration from vibrant color schemes, minimalism, and nature. Outside of work, I enjoy hiking, horseback riding, aerial silks, hula-hooping, and crafts of all sorts.

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Branding / Social Media

With roots in Florida, Heart-N-Sol is on a mission to help those in need across the globe. Donna, the founder of HNS, asked me to create branding materials and a website for the growing non-profit. You can view the website portion of this project here.

The logo came about based on the client's request to use a "heart" and "sun" in the design. The organization being Florida-based, it made sense to invoke that sunshine state feeling. Once the logo design was chosen - the colors followed suit; bright yellow for harnessing the power of the sun and ocean blue for its healing properties.

Initial logo designs provided to the client.

Color options provided to the client.

In addition, I helped the client with their social media presence. I consider this part of establishing a consistent brand. The Heart-N-Sol Instagram was the perfect opportunity to expand on the logo and website.